New Logo, Better DECNO

A logo can be described as the face of a company. It is not only a combination of text and imagery, but also a symbol that embodies the company’s culture, visions and products. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.

DECNO GROUP is proud to announce the launch of our new logo and brand identity as part of the ongoing evolution of the company and brand. We have altered our logo to reflect our vigorous spirits and yet retained the core element of the logo as a manifesto of our perseverance, our rich history and deep roots. Orange element and letters combination brings a more bold, sharp and focused visual.

In 2021, the year of both opportunities and challenges, we are refreshing our brand to better reflect who we are. 

The font of the previous logo has subtle changes on different letters, whereas the text of the new logo is equal in size, which makes the logo more geometric and expressive. We have also change the font of the slogan to highlight our core competitiveness.

The new logo represents our constant innovation, enterprising and dedication to excellence. And it better conveys the consistent attitudes of DECNO GROUP in the flooring industry.

The orange square is the transformation of the letter “D” of DECNO. And it has different ways of manifestation and different meanings. We use the hollow square as a way of internal communication, and the solid one as a way of public presentation.

We never forget what we aspired to from the outset. Based on the previous logo and Helvetica font, DECNO develops the new logo out of the evolution of fonts and colors, and infuses the new brand identity with company culture and brand image.

The orange square gives the loge a brand new appearance and represents our vigor and vitality. We are sure to accomplish our visions and have a promising future.

The flexible ways of element combination make our brand live and fresh. The dynamic position and color of the square make our brand can be recognized instantly and widely.

Solid square delivers our unwavering commitments to our clients, our reliability and our deep roots in the flooring industry.

Hollow square means our infinity and innovation. We are a creative and vigorous team heading to our goals.

Don’t forget why we started in the first place, nor waver in the pursuit.

More applications with our brand new logo

Our brand new logo design redefines youth and creativity. 

With various ways of elements combination, the distinctive new logo has ample application scenarios to demonstrate our brand culture.

The new logo and brand identity reflect the bold, energetic and forward-looking culture of our company, and are designed to inspire and further elevate us.