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Resilient Flooring - Still Powerful in 2024

Jul. 11, 2024

What is the development trend of those so many types of flooring materials? Maybe you need to adjust your product catalog.

In late June, American flooring magazine Floor Covering News released a survey report on the US flooring industry in 2023.In 2023, total flooring sales in the United States fell by 10.1% from last year, and total sales square feet fell by 9.1%. The reasons behind this decline are complex, including inflation, economic recession, and the impact of the pandemic. But DECNO, as a new building materials manufacturer, remains confident in the flooring industry.

1. Market recovery accelerates, real estate and related industries become more active

Since the 2009 economic crisis in the United States, the real estate industry has slowly recovered from the bottom. So far, it has basically returned to the level before the economic crisis. The recovery of the real estate industry will drive the development of a series of related industries, including the flooring industry.

Resilient Flooring - Still Powerful in 2024

2. The total market share of resilient flooring and laminate flooring continues to expand

As can be seen from the chart, from 2019 to 2023, the total sales and sales square feet ofresilient flooring and laminate flooring are on the rise. By 2023, sales will account for more than half of the total sales. It can be seen that the market recognition and potential of resilient flooring (SPC, WPC, LVT, etc.) and laminate flooring are still huge. DECNO has built a production line in Vietnam to manufacture SPC flooring. The factory covers an area of 100 acres with 20 extrusion lines and 6 slotting lines, and the monthly production capacity can reach 1,500,000 square meters.

Resilient Flooring - Still Powerful in 2024

3. Commercial projects recover, the number of engineering purchases increases

As shown in the figure below, from 2018 to 2022, the proportion of commercial purchases decreased due to the dual impact of the aftermath of the US economic crisis and the pandemic. However, in 2023, the proportion of commercial projects began to rise. Most of the demand for floor materials in commercial projects can be summarized as "easy to purchase, easy to install, hard to damage", resilient flooring and laminate flooring fully meet the demand. It is believed that in the future, the circulation of these two types of flooring will continue to grow.

Resilient Flooring - Still Powerful in 2024


DECNO, a reliable new building materials manufacturer.

We have 27 years of experience in building materials manufacturing. With the help of major production bases around the world, we provide high-quality OEM and ODM services . Our business covers more than 80 countries and regions around the world, and have established long-term cooperative relationships with more than 600 professional international building materials brands. DECNO directly or indirectly provides high-quality flooring and wall panel products to the US home building materials retailer THE HOME DEPOT, the US retailer LOWE’S, the European international building materials retail group OBI, and other world-renowned flooring brands. Our annual shipment volume exceeds 9,000,000 square meters, and the flooring categories cover SPC flooring, laminate flooring, water-resistant laminate, hardwood SPC flooring, LVT flooring, WPC flooring etc. The wall panel categories cover SPC wall panels, acoustic wall panels, etc.

Resilient Flooring - Still Powerful in 2024

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